Fashion recruitment agency, Beyond Talent, wanted ongoing blog content to engage candidates and clients, while supporting its SEO.
Overview
We Are Copywriters carried out keyword research for fashion recruitment agency, Beyond Talent Recruitment, to help develop the businesses’ SEO blogging strategy.
Recruitment for the fashion industry is a competitive market, however we used our skills to make sure we knew what top keywords were driving competitors traffic, as well as discover new keyword opportunities to gain extra clicks.
Since launching the SEO blogging strategy, Beyond Talent Recruitment now ranks on page 1 of Google for 90% of its content which is driving lucrative leads.
About Beyond Talent Recruitment
A new recruiter to enter the fashion industry, Beyond Talent Recruitment, launched its website in the summer of 2020, right when the clothing industry was taking a huge hit from the coronavirus pandemic.
Determined not to let the rocky-state of the fashion industry affect its business plans, Beyond Talent raised its profile online with a new look and feel as well as fresh blogging content.
Beyond Talent Recruitment stands out from the rest because of its knowledge and experience from working in-house with top luxury fashion brands. The founder, Federica Pantanella, knows the industry inside out, which in turn makes the job hunting process easier for candidates and clients.
How we developed Beyond Talent Recruitment’s blog strategy
Our team begins every blog strategy with keyword research. We analyse competitors, trends, and most importantly what key customers and clients are searching for.
The keyword research enabled our team to foresee what topics would attract job-hunters and in-house recruitment teams, and from here developed a blog content planner to generate online views.
Blog writing for Beyond Talent Recruitment
Once the blog planner was signed off, We Are Copywriters’ blog writers got to work crafting the articles making sure they were SEO-proof for search engines.
Every time a blog post is published, our team continuously analyses the results, keeps on top of SERP opportunities, and always searches for new ways to boost posts to ensure they rank as high as organically possible.
The results
In 12 months, Beyond Talent Recruitment’s website’s visibility has increased by 100%. Domain authority has grown and 90% of blog content is ranking on page 1 of Google. Top performing posts are also bringing in lucrative traffic which is increasing the brand’s awareness and enticing talented candidates to get in touch.
You can view Beyond Talent Recruitment‘s blog posts here.
