Fashion PR and Instagram Training agency, MLPR, wanted to up its blogging game and use the platform to drive leads.
Overview
We Are Copywriters developed an SEO blog strategy and schedule for MLPR to ensure potential customers could find them online. We also supported the Fashion PR Agency with SEO writing training and SEO proof-reading services.
Within three months, MLPR achieved top spot on Google and a featured snippet for one of its blog posts. Other posts also ranked well and the business’ blog engagement increased.
About MLPR
MLPR is a Fashion PR and Instagram Training agency founded by Instagram influencer, Marie-Louise Pumfrey (also known as @MrsMLMode).
As the pandemic hit, more and more fashion brands were turning to Instagram to boost their business. MLPR wanted to use the opportunity to raise awareness of its Instagram Training through its blogging platform.
How we gave MLPR’s blog a boost with SEO
We Are Copywriters developed an SEO blog strategy and schedule for MLPR. The overall strategy was to create articles that would grab potential customers at the beginning of their Instagram research cycle (the awareness stage).
As the founder of MLPR is a strong writer, they wanted to be in control of the content. To support the founder with this we carried out a 1-2-1 SEO Writing Training session and provided SEO proof-reading and editing services.
Achieving top spot and a featured snippet on Google
We guided MLPR in its blog writing to ensure every post published was spot-on with SEO techniques. We also made sure blog posts targeted fruitful keywords with a decent amount of traffic, but low competition.
Over a few weeks, MLPR saw its SEO blogging results climb Google’s rankings and even saw its ‘Instagram Bio for Fashion Brands’ post hit top spot and achieve the Holy Grail – a featured snippet!
The results
- MLPR’s website saw a visibility increase of 50%
- The website now beginning rank on Google’s 1st page for relevant keywords
- Top spot on Google and featured snippets for almost all blog posts
- All new blog posts now rank in the top 20 on Google
- The founder of MLPR is delighted to have grown her SEO knowledge and be in charge of her website’s performance
